Asian Paints Collections

1. Led the launch of Asian Paints' DIY Kit "EZY Cr8" during the COVID-19 pandemic.

The campaign focused on the growing trend of DIY home improvement projects, leveraging social media and influencer partnerships to reach a broad audience.

This campaign resulted in a significant increase in brand awareness and roughly 25% boost in online sales within the first quarter and then 35% in the second quarter of the launch.

2. Spearheaded the operational strategy for the Taana Baana collection by Asian Paints.

The new collection featured special effects paints designed to mimic traditional Indian handicrafts and handloom textures.

In this campaign, we utilised targeted google keyword to attract women searching for handloom clothing, successfully redirecting this audience to the Taana Baana product line.

The unique strategy led to a 60% increase in website traffic.