Being Human Clothing

Main objective was to identify genuine Being Human clothing customers from the large base of Salman Khan fans

• Launching two major campaigns - #BeAllHeart and #LoveCareShare with a CSR angle to them to generate footfalls +help the underprivileged supported by the foundation

• Managing overall video conceptualisation for the brand shoot with Salman Khan to be further created into ads

• One of the first Indian clothing brands to launch their Instagram shop back in the day

Results:
• Instagram growth from 150k to 450k in first 12 months
• Managed two #BigDaySales with footfalls over 2150 & 3250 in each in a span of 24 hours
• Collaborated with more than 125+ influencers in 15 months reaching out to 35M+ users
• Launched their website for online shopping – the website crashed during Salman Khan's first-ever birthday sale