SUN NXT

SUN NXT is a hardcore South Indian cinema OTT app.

With the rise of PAN-India South Indian Cinema, they wanted to tap into two new languages – Hindi & Marathi.

Our team based in Chennai, Hyderabad & Kochi was already creating content for all the South Indian languages.

This is where the Mumbai team came into play – To help with the launch of Marathi & Hindi languages on the website & app.

- Curating an actor-wise playlist on the platform to ease search for users
Example: Browse through available Rajnikanth movies in a single click

- Addition of Hindi & Marathi daily soap dramas to cater the 50+ audience for retention

- Availability of subtitles for South movies in more than 5 languages including Hindi

- Partnering with Vodafone & Airtel to offer SUN NXT premium free for Postpaid connections

- Bringing South Indian movies dubbed in Marathi – first time ever in India