Smaaash

Total Rebranding across 20+ stores situated in all major cities in India, Minnesota (US) and Dubai (UAE)

• Introduction of Sachin Tendulkar & Virat Kohli as brand ambassadors for the rebranding campaign and launch of #CantStopPlaying as a tagline

• Driving footfalls to the stores via online promotions and helped the brand expand from 12 to 42 offline stores in the country

• Management of individual store pages (50+) on Facebook for targeting local audience &running ads in local vicinity of the stores

Let the numbers do the talking:
• 51% rise in overall clicks
• 55% rise in lead conversions
• Drop in Junk Leads from 40% to 8%
• Avg. lead cost dropped from INR 3,000 to INR 600
• Organic web traffic jumped from 12,000 to 41,000 visits per month