WicketScore App

Successfully led the cricket scoring app to 1M+ downloads on Google PlayStore with major focus in the Asian Subcontinent.

Problem: 95% of the cricket scoring market in India is occupied by ESPNcricinfo & Cricbuzz. How do you cut through players that have been around for 20+ years?

Solution: Along with India, we started deviating our focus and programmatic efforts towards Pakistan, Bangladesh & Sri Lanka.

Results: Stopped focusing on India (~CPI $7.5) and shifted efforts only towards Pakistan & Bangladesh (~CPI $3) since both the countries did not have a strong "Number One" player in the market.

From 200k to 1 million Android app downloads in 15 months.

Active monthly users until Dec 2023: ~375k

Active monthly users during peak T20 cricket period: ~500k